This is a brochure I created on my own for the Philadelphia Animal Welfare Society, the largest animal rescue in the city of Philadelphia. This project was not done directly for the company, but I wanted to try to create a brochure while also giving the company a slight redesign, mainly in their logo and some of their colors. I created a new logo that had the iconic Liberty Bell and a paw print while choosing a font that feels playful in connection to pets but also feels rooted in sports graphics, as Philadelphia is such a sports-centric city. I then chose a blue that felt in line with the city’s blue of their flag to carry throughout the design on the brochure. I designed the brochure to be clean and sleek but still provide a lot of information about the rescue and the great work that they do.