This logo and stationary set was created off a fictional company I came up with fusing workout supplements with pet products. The idea posed itself to be a comedic but cool design and allowed for me to also come up with some fun merchandise to go along with it. The design of the dog was actually based off of my own dog but given a more aggressive look to pair with the intense supplement concept. A lightning bolt leant itself towards imagery accustomed to some supplement products and the kettlebell in the dogs mouth to give a fun context of the dog working out or getting strong. The logo was also given a leash that was rightfully unclipped to pair with the name Off The Leash and giving some movement to the logo. The light blue colors aligned with the lightning bolt imagery which became a staple of the design carrying over into the stationary sets, merchandise, and animation.