This project I created a character for a new cereal brand. The character is called Frosty The Yeti, and I paired him with the cereal brand name Yeti Yummers. I created the character as a vector in Adobe Illustrator creating an energetic pose of the yeti slamming his fist down shooting snowballs outward and giving him a large spoon. I gave Frosty a blue and purple color scheme to go with the icy color palette you would associate with yeti’s and snow. To further the character’s expansion I created a cereal box mockup of Yeti Yummers.